Original Branding & Collateral
Sbicca has been a landmark in Del Mar, California for nearly fifteen years, so when we began working with Dan Sbicca on rebranding the restaurant, the pressure was on! The new and trendy restaurants of Del Mar were getting all the attention, so Dan was hoping to keep his restaurant’s integrity and continue to grow. Read more »
For the last two years, Bex Brands has participated in Chairs for Chair’ity, an event organized by our client, Hold It Contemporary Home, to benefit Make A Wish Foundation San Diego. Prominent interior designers, architects and other local celebrities are chosen to select a chair from Hold It, and re-design it in a fun and unique way. The finished chairs are auctioned off for sale. Read more »
I just viewed a video done for Bally celebrating 160 years. What a remarkable milestone. While there are many things that go into a long-lasting brand, I find that one of the most important things to do is maintain a consistent brand personality, but also to say something fresh and new in each creative execution.
Many times this can be confusing, but if you think of your brand as a person (as we like to do), it can be easily understood.
Each person has a personality. It is a set of traits that makes that person unique. Every time you meet that person, you have a new conversation and each time, you learn something new about that person. It doesn’t clash with the person/brand’s core personality, but enhances it and your relationship deepens. This is precisely how a relationship between brand and customer works and it should be treated the same way.
Many times brand managers will find themselves bored with the brand they’re maintaining and will attempt to change everything in the hopes of attracting attention. Unfortunately, the result at the very least confuses the customer and in the worst case scenario, can develop a sense of distrust for the brand, as if they are talking with a person who seemingly has a new personality overnight.
You’ll notice in the Bally video, that while there are many different logos, ads, colors and headlines, there are elements that remain consistent. Each execution embodies a feeling of classic, conservative luxury with an upbeat attitude.
Define your brand personality & stick with it. From there, you’ll have the freedom to create fresh & exciting communications to keep your customers wanting more!
When Bex Brands takes on a client, one of the first things to define is a brand’s core values.
We repeat over and over that a brand is similar to a person, so just as a person’s core beliefs are implicitly important to making a successful relationship with another person, a brand’s core values are equally important to connect with their customers. Read more »
When our new clients, Brian Malarkey and James Brennan requested window displays for their existing restaurant Searsucker, and their highly anticipated restaurant Burlap, we were so excited! For years, we’ve been inspired by the elaborate window displays of Manhattan and most notably Simon Doonan‘s work for Barneys of New York. It’s an amazing way to gain attention and unlike any other medium we generally work with. It needs to function similarly to outdoor since the overall message needs to have stopping power and it needs to be easily understood. But since most people have the opportunity to stop and take a closer look, it also needs to provide rewards for those who take the time to enjoy the details of the display. Read more »
If you’ve picked up any magazine over the last few months, you’ve noticed a growing number of square bar code-type images. By scanning them or taking a picture of them, a reader can be directed to a website, a Facebook page, a blog or a YouTube video. It’s an amazing new technology that links print and interactive media seamlessly.
Let’s look at an example with Hopkins Ag, a great friend of ours and local San Diego gourmet almond company. With the help of Moo.com, Hopkins Ag and Bex Brands were able to showcase six different types of almonds on the back of regular business cards with QR codes on the top right of each card. Once scanned, the codes send you to a website describing information on each individual flavor of almonds. It creates an alternative, fun and interactive way to go to your website, no typing needed! It appears as though this is the way of the future, so if you’re unfamiliar with this new technology, here’s a run-down of some different types of QR codes: Read more »
There’s just no way around it: great branding takes time and investment. Although there’s no guarantee of success, there are some ways to increase your chances. Whether you’re a marketing director of a large corporation or a startup entrepreneur, the following simple tips can help you get the most from any branding or design firm: Read more »
George Kusaba is our new intern at Bex Brands. He’s done a great job working with us on social media strategies and research. Since one of his passions is market research, we invited him to be a guest blogger on bexbrands.com. His article gives a a quick overview of the process and also adds some interesting insights. Thanks George! Read more »
Bex Brands is thrilled to have their work for To The Point Gaslamp Acupuncture featured in Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design. The book is written by esteemed authors David Langton and Anita Campbell and will be available for purchase in September. Read more »
Bex Brands has been having a blast with our new clients, Brian Malarkey and James Brennan (the people behind Searsucker) as we tackle their new restaurant adventure, Burlap, to open in Del Mar this summer. Read more »
