Information

Client : P.F. Chang’s
Location : Phoenix, California
Services : Art Direction, Copywriting, Illustration
Media : Print Advertising

P.F. Chang’s wanted simply to speak to their customer in a way they could relate and remind them to come back for a visit. A bit draw for coming to this restaurant is the “I deserve it” appeal. Many of P.F. Chang’s customers are busy, middle class, families. A reminder to take some time to enjoy life with friends and family is an important reminder for this crowd. The modern day take on Asian cutout art and the Chinese New Year is a unique and specific way to describe this concept, so the ad is immediately recognized as P.F. Chang’s, even without the logo.

Features

Chinese
Food
Restaurant
Cut out art
Chinese New Year
The year of
Brown
Lens flare
Floral
Women
Laughing
Cars
Phone
Reservations